Technology is now a lifestyle. Smartwatches and other wearable devices are integrating technology into our lives like never before. Estimates show that there could be as many as 441 million wearable devices in use just four years from now. The bottom line is that people are happily embracing wearable technology because they perceive it as something that can help them to enhance their lives, get healthier and save time.
What Companies Can Learn From the Rise of Wearables
Enterprises in all fields are using wearable technology to enhance the experiences of customers and strengthen brand loyalty. Many savvy retailers have developed apps that allow customers to use their smartwatches to make instant payments. Retail employees at most stores will soon be able to accept payments using PayPal and other payment sites simply by pressing a button on a screen. In addition to providing easy payments and satisfying experiences for customers, wearable technology gives retailers unprecedented access to the habits of shoppers.
An app installed on a wearable device potentially gives a company the ability to monitor the shopping habits of customers both inside and outside of stores. The collection of customer data in real time allows retailers to get unprecedented insights about reactions and behaviors that will help them to better interact with shoppers. The buying habits and locations of shoppers are officially on the table as soon as they slap on smartwatches or other wearable devices.
Beyond the Customer
The tech world initially thought that wearable technology would be given to consumers to enhance their experiences with brands. However, another trend has emerged that is equally as important. Many companies are actually giving wearable technologies to employees in customer service and tech positions. Technicians using wearable cameras and smart eyewear while out in the field can dramatically cut down the time spent troubleshooting issues. Even workers in the construction industry are using wearable technology to easily provide views from inside walls and crawl spaces.
Wearable technology can be extremely helpful for workers who routinely come into contact with potentially harmful chemicals because new devices are able to monitor how a person’s body is reacting to conditions in real time. Employees at stores are now being given wearable technology that can help them look up information for customers in an instant. An employee at a retail store can now have real-time information about products that are in stock or out of stock right on their wrists or eyelids. Research shows that using wearable technology dramatically increases employee productivity in a wide array of settings. This is likely due to the ability to share visual elements with colleagues in real time and access information instantly.
Data Opens Doors
While wearables are an exciting element regarding the future of how enterprises can use data, it isn’t necessary to have a fully formed plan involving wearable devices before adopting a smart data platform. All companies should have a plan for how to handle Big Data analytics. Creating an effective method for automatically acquiring, storing and safeguarding data is crucial for businesses in all sectors. Any company that has a presence on the Internet can tap into the usefulness of data to monitor client behavior via websites, apps and email campaigns. Being able to take advantage of the potential in the data of wearables is an important playing field to understand and use effectively.