Toothpaste, Toilet Paper, and Texting– Say Good Morning to Gen Y

SAN JOSE, Calif. – It’s 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch and yawn.  It’s time to get ready for school or work – what do you do next? Get dressed? Take a shower? Brush your teeth?

Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco® Connected World Technology Report (CCWTR.) There are 206 bones in the human body, and the smartphone could plausibly be considered the 207th for Gen Y. Two out of five said they “would feel anxious, like part of me is missing,” if they couldn’t use their smartphones to stay connected.

Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them. The report reveals their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors and other connected devices.

Mobile devices are just the beginning. As more and more people, processes, data and things join and interact on the “Internet of Everything,” the volume and potential value of all the data generated by those connections grow exponentially.

Todays connected

 

by newsroom.cisco.com